‘Ek Bharat Shreshtha Bharat’ Initiative

What was asked, and of whom?

The question asked by Shri Chintamani Maharaj and Smt. Kamlesh Jangde sought details on tourism initiatives, including infrastructure development, the Ek Bharat Shreshtha Bharat initiative, and steps to enhance international tourism. The Ministry of Tourism provided the answer.

Who asked / answered

Shri Chintamani Maharaj, Smt. Kamlesh Jangde (asked); Ministry of Tourism (answered)

What the government said

• Sanctioned 117 projects worth Rs. 5756.62 crores under Swadesh Darshan 2.0, Challenge Based Destination Development, PRASHAD, Assistance to Central Agencies, and Special Assistance to States
• Revamped Incredible India Digital Platform launched in September 2024
• Bharat Parv event during Republic Day celebrations
• EBSB initiative implemented by Ministry of Education, but Ministry of Tourism organizes student exchange, cultural programs, and regional cuisine festivals
• e-Visa facility available under nine sub-categories for 174 countries
• 53 tourism routes identified under RCS-UDAN
• National Strategies for Sustainable Tourism, Rural Tourism, Rural Homestays, MICE, Adventure Tourism, Eco-tourism, Medical & Wellness Tourism
• Meet in India sub-brand for MICE tourism
• India Says I Do campaign for destination weddings

Points worth noting

• The Ministry of Tourism clarified that the Ek Bharat Shreshtha Bharat initiative is implemented by the Ministry of Education, not Tourism, though Tourism participates in related activities.
• The Annexure lists 117 projects with a total sanctioned cost of Rs. 5756.62 crores, but the document is truncated before the full list is provided.