Incredible India 2.0 Initiative
Plain-language summary (AI-generated) — a quick read so you don't have to open the full PDF. May contain errors; the original document below is authoritative.
What was asked, and of whom?
The question asked by Dr. Prashant Yadaorao Padole sought details on the strategic focus areas, promotional efforts, impact, and evaluation mechanisms of the Incredible India 2.0 initiative, addressed to the Ministry of Tourism.
Who asked / answered
Dr. Prashant Yadaorao Padole (asked), Ministry of Tourism (answered)
What the government said
- Incredible India 2.0 initiative launched in Union Budget 2017–18
- focus shifted from general promotion to market-specific, theme-based and digital promotion
- highlights India's diverse tourism offerings including culture, heritage, spirituality, wellness, yoga, adventure, wildlife, cuisine, luxury, and niche tourism products
- promotional activities include digital and social media, Incredible India portal, international travel fairs, roadshows, destination presentations, familiarisation visits, engagement with travel trade, partnerships with technology platforms and industry stakeholders
- promotional activities coordinated with Indian Missions abroad
- regular review through stakeholder feedback, participation in events, tourism indicators including International Tourist Arrivals (ITAs)
- promotional strategies updated based on changing travel trends
| Source body | Parliament of India — Questions & Answers (Lok Sabha, starred) |
| Reference number | LS Q10 (Session 8) |
| Status | closed (section: question) |
| Year | 20.0 |
| Closing date | — |
| Documents | 1 |
Highlights & Points worth asking
Auto-generated, neutral observations. Auto-generated from public documents. May contain errors. Not legal or financial advice. Always verify against the linked original document. KaunZimmedar is a platform, not an authority.
No automated observations for this document. Read the documents below directly.
Documents
The original government PDF is the authoritative source — shown below, or open it full-screen in a new tab.
Question
20.07.2026
ls18s8-q10.pdf
Tap “Open the PDF” above to view this document.
Discussion (0)
Citizens discussing these documents. A discussion space — nothing here is verified fact or an official finding. Reading is free; sign in to take part.
Open discussion (0) →