Incredible India 2.0 launched in 2017–18 with theme-based digital promotion

The question asked by Dr. Prashant Yadaorao Padole sought details on the strategic focus areas, promotional efforts, impact, and evaluation mechanisms of the Incredible India 2.0 initiative, addressed to the Ministry of Tourism.

Dr. Prashant Yadaorao Padole (asked), Ministry of Tourism (answered)

• Incredible India 2.0 initiative launched in Union Budget 2017–18
• focus shifted from general promotion to market-specific, theme-based and digital promotion
• highlights India's diverse tourism offerings including culture, heritage, spirituality, wellness, yoga, adventure, wildlife, cuisine, luxury, and niche tourism products
• promotional activities include digital and social media, Incredible India portal, international travel fairs, roadshows, destination presentations, familiarisation visits, engagement with travel trade, partnerships with technology platforms and industry stakeholders
• promotional activities coordinated with Indian Missions abroad
• regular review through stakeholder feedback, participation in events, tourism indicators including International Tourist Arrivals (ITAs)
• promotional strategies updated based on changing travel trends

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