Markets Reserve Bank of India
RBI cuts brand-management agency turnover requirement to ₹7 crore
The Reserve Bank of India (Department of Communication) is procuring a service for brand infringement and reputation management, including tracking mentions and managing takedown requests.
₹10 CroreThe average turnover requirement was reduced from ₹10 Crore to ₹7 Crore during the pre-bid meeting.
Who can bid: Bidders must have an average turnover of at least ₹7 Crore for the last three consecutive financial years (FY 2023-24, 2024-25, 2025-26). Required experience can be demonstrated through multiple client assignments collectively. No exemption from the Earnest Money Deposit (EMD) clause is granted.
Key terms
- Tender Type: E-Tender (2026_RBI_294351_1)
- Pre-bid Meeting Date: October 22, 2026
- Service Volume: 7,000-8,000 mentions tracked per day
- User Access: Minimum 20 users, maximum 50 users
- Financial Threshold: ₹1 Crore (excluding taxes)
- Languages: 15 vernacular languages required
Also in the document
- The average turnover requirement was reduced from ₹10 Crore to ₹7 Crore during the pre-bid meeting.
- The document does not state the final bid submission deadline, contract duration, or specific EMD amount.
How this was written
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The original document
Reserve Bank of India (RBI)
Tender · Ref. 26069 · 29 Oct 2026
Read it here
Questions a citizen might ask
Observations drawn mechanically from the documents — not findings or allegations.
- The department changed this document 1 time after first publishing it.
- What prompted each amendment, and was the closing date extended to give bidders time to respond?
- Do the eligibility and scope requirements match the stated purpose and estimated value?
- Were all amendments published on the portal before the deadline?
Discussion
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