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RBI to spend ₹12 crore on social media agency with 24x7 onsite staff
The Reserve Bank of India (Department of Communication) is contracting an agency to provide social media management services, including digital campaigns, content creation, and online response management.
₹12 croreThe estimated contract value is ₹12 crore, but the eligibility requires a minimum of ₹2 crore in campaign value for…
Who can bid: Bidders must be a profitable organization for at least 3 out of the last 4 financial years (FY 2022-23 to FY 2025-26) and must be in profit during FY 2025-26. They must have accomplished digital and social media campaigns of a minimum of ₹2 crore each during each of the last 3 consecutive financial years for a single product/service/brand. Bidders must have a minimum of 5 years' experience in digital marketing, social media strategy, and online response management, with proof of one campaign of at least ₹50 lakh for each of the last five financial years. They must have a client list for business relationships of ₹5 crore and above in FY 2025-26, including BFSI sector clients of ₹5 crore and above in FY 2025-26. CA certificates are accepted for verifying profit status and client lists.
Key terms
- Estimated cost of work: ₹12,00,00,000 (excluding taxes)
- EMD (Earnest Money Deposit): ₹24,00,000
- PBG (Performance Bank Guarantee): 5% of the estimated work cost, valid for the entire contract period
- Tender Type: E-Tender (2026_RBI_293692_1)
- Pre-bid meeting held: October 16, 2026
Also in the document
- The estimated contract value is ₹12 crore, but the eligibility requires a minimum of ₹2 crore in campaign value for each of the last 3 years, which is a significant portion of the total contract value.
- Bidders must independently achieve both sectional thresholds in the technical evaluation.
- The agency is required to produce a minimum of 30 creatives monthly and shoot at least 36 podcast episodes annually.
- RBI expects a new workflow system or integration with an existing RBI platform, and dedicated onsite resources for 24x7 operations are required.
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The original document
Reserve Bank of India (RBI)
Tender · Ref. 26040 · 23 Oct 2026
Read it here
Questions a citizen might ask
Observations drawn mechanically from the documents — not findings or allegations.
- The department changed this document 1 time after first publishing it.
- What prompted each amendment, and was the closing date extended to give bidders time to respond?
- Do the eligibility and scope requirements match the stated purpose and estimated value?
- Were all amendments published on the portal before the deadline?
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