RBI restricts Marathi campaign ad tender to empanelled agencies

The Reserve Bank of India (RBI), through the Department of Communication, is inviting financial bids from empanelled advertising agencies to release TV spots and digital content for the 'Saregamapa Marathi 2026' public awareness campaign on Zee Marathi and Zee5 platforms.

Who can bid: Bidders must be empanelled advertising agencies. The document does not state specific minimum turnover, years of experience, or other eligibility criteria beyond empanelment status. Bids must be submitted via the CPPP portal against event number 2026_RBI_292737_1.

Key terms

• Tender Type: E-tender via CPPP portal (no physical bids accepted)
• Bid Close Date: Monday, October 05, 2026 at 1200 hrs
• Bid Opening Date: Tuesday, October 06, 2026 at 1200 hrs
• Security: Winning bidder must furnish a Bank Guarantee amounting to 5% of the Work Order amount
• Evaluation: Shortlisting based on L1 (Lowest Bid) including net media cost, agency commission, and applicable taxes

Also in the document

• The tender is restricted to 'empanelled advertising agencies', which may limit participation to a specific pre-approved list.
• RBI reserves the right to amend the proposed plan, which would require a fresh e-tender and re-bidding by agencies.
• Agencies are required to confirm participation; failure to reply may be construed as non-interest and could lead to action against non-participating agencies.