SEBI finds Research Analyst used 'PS Invest' instead of proper title

This is a final order by SEBI regarding Ms. Prerna Sharma, a registered Research Analyst, concerning violations of regulations related to client disclosures, fair trade practices, and registration requirements identified during an inspection.

Who it concerns: Ms. Prerna Sharma (Research Analyst, SEBI Registration No. INH000006819)

What SEBI found or ordered

• SEBI found that the Noticee did not use the term 'Research Analyst' in all client correspondences.
• SEBI found that the Noticee failed to disclose material conflicts of interest and did not provide the rationale for research recommendations.
• SEBI found that the Noticee misled clients through YouTube videos, which SEBI classified as fraud under PFUTP Regulations.
• SEBI found that the Noticee submitted false work experience for registration and took excessive time to redress investor complaints.
• The Designated Authority recommended the cancellation of the Noticee's Research Analyst registration certificate.
• The Noticee failed to file a reply to the Show Cause Notice dated January 16, 2026, and failed to appear for the hearing on June 18, 2026.
• SEBI presumed the Noticee agreed with the findings due to her failure to respond or appear.

Also in the document

• The order notes that the Noticee sought multiple adjournments but ultimately remained silent, leading SEBI to presume admission of the charges.
• The inspection period covered April 1, 2021, to March 22, 2023.
• SEBI cited a specific instance where the Noticee used the term 'PS Invest' instead of 'Research Analyst' in sample correspondences provided during the inspection.