RBI sets 2026 deadline for Chhota Bheem ad campaign bids
The Reserve Bank of India's Department of Communication is contracting with empanelled advertising agencies to run a Public Awareness Campaign (PAC) featuring advertisements and show integrations during the 'Chhota Bheem' program on Warner Bros Discovery channels (Pogo, Cartoon Network, and Discovery Kids).
Empanelled advertising agencies only (no minimum turnover, experience, or other eligibility criteria specified in the document).
- Bid submission deadline: 2026-08-12
- Bid validity: Not stated
- Contract duration: Not stated
- EMD/security amount: Bank Guarantee of 5% of the Work Order amount (excluding agency commission and taxes)
- Tender type: Open (via MSTC portal)
Written from the document by AI, and checked against it. The original below is authoritative.
The original document
Corrigendum 1
2026-08-07
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Document details
| Official title | Release of advertisements under Public Awareness Campaign in Warner Bros Discovery (WBD) channels and in show integration during ‘Chhota Bheem’, Mumbai |
| Source body | Reserve Bank of India (RBI) |
| Reference number | 25639 |
| Status | active (current) |
| Year | 2026 |
| Closing date | 2026-08-12 |
| Documents | 1 · changed 1× after publishing |
Observations & questions a citizen might ask
Factual observations drawn mechanically from the documents — not findings or allegations. Verify each against the original.
- The department changed this document 1 time after first publishing it.
- What prompted each amendment, and was the closing date extended to give bidders time to respond?
- Do the eligibility and scope requirements match the stated purpose and estimated value?
- Were all amendments published on the portal before the deadline?