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RBI sets 2026 deadline for Chhota Bheem ad campaign bids
The Reserve Bank of India's Department of Communication is contracting with empanelled advertising agencies to run a Public Awareness Campaign (PAC) featuring advertisements and show integrations during the 'Chhota Bheem' program on Warner…
The Reserve Bank of India's Department of Communication is contracting with empanelled advertising agencies to run a Public Awareness Campaign (PAC) featuring advertisements and show integrations during the 'Chhota Bheem' program on Warner Bros Discovery channels (Pogo, Cartoon Network, and Discovery Kids).
Who can bid: Empanelled advertising agencies only (no minimum turnover, experience, or other eligibility criteria specified in the document).
Key terms
- Bid submission deadline: 2026-08-12
- Bid validity: Not stated
- Contract duration: Not stated
- EMD/security amount: Bank Guarantee of 5% of the Work Order amount (excluding agency commission and taxes)
- Tender type: Open (via MSTC portal)
How this was written
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The original document
Reserve Bank of India (RBI)
Tender · Ref. 25639 · 7 Aug 2026
Read it here
Questions a citizen might ask
Observations drawn mechanically from the documents — not findings or allegations.
- The department changed this document 1 time after first publishing it.
- What prompted each amendment, and was the closing date extended to give bidders time to respond?
- Do the eligibility and scope requirements match the stated purpose and estimated value?
- Were all amendments published on the portal before the deadline?
Discussion
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