Incredible India 2.0 launched in 2017-18 budget with theme-based promotion

Dr. Prashant Yadaorao Padole asked the Ministry of Tourism about the details of the Incredible India 2.0 initiative, including its strategic focus areas, promotional efforts, impact on tourism, and evaluation mechanisms.

Dr. Prashant Yadaorao Padole (asked), Ministry of Tourism (answered)

• Incredible India 2.0 initiative launched in Union Budget 2017-18
• focus shifted from general promotion to market-specific, theme-based and digital promotion
• highlights India's diverse tourism offerings including culture, heritage, spirituality, wellness, yoga, adventure, wildlife, cuisine, luxury, and niche tourism products
• promotional activities include digital and social media, Incredible India portal, international travel fairs, roadshows, destination presentations, familiarisation visits, engagement with travel trade, partnerships with technology platforms and industry stakeholders
• Ministry reviews promotional activities through stakeholder feedback, participation in events, and tourism indicators including International Tourist Arrivals (ITAs)
• promotional strategies updated based on changing travel trends

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